Marketing a Handyman Business

An important element in the success of your handyman business is how well you are able to market the business. Marketing should be part of your daily activity, and your goals should always be to look for ways to effectively reach your potential customers. Here are some of the marketing strategies that you can use to market your handyman business: Wrap your car or use a sign to post your company name, phone number or website address. If you have a truck for your business, be sure that your business name is visible to traffic. When you’re on a job, place yard signs outside announcing that you are working to improve the home Create a website and optimize it for local search marketing. Include photos of your past projects. If you hsve the time, create tutorial videos on how to do some repairs. Add a blog component to your website where you can provide home improvement tips and talk about the things that you do. Tap local resources such as Google Places and make sure that your site has a listi no Add your service to online directories such as Yellow Pages Don’t be afraid to ask your existing clients for referrals. Be open to offering discounts to clients who refer you to others. Network with possible business contacts who may help you open doors for your business or refer you to clients. Examples include real estate agents Develop partner relationships with big contractors. They often have big jobs where they may decide to subcontract a portion and hire an experienced handyman to assist them. Get featured in an article in your local newspaper — if you could write a regular column on some easy do it yourself tips to homeowners, that could be a great exposure for your business Advertise in local publications such as local newspapers, church weeklies Advertise int local mailers coupons Experiment with Groupon or LivingSocial – you can offer one, two or even four hour handyman services at discounted prices. Clearly indicate what services could be accomplished with a one hour deal as compared to a fours hour deal. Use online community ad sites such as Craigslist Organize video tutorials with links to your website Give little talks in your local library on tips homeowners can use. Doing these free talks can help establish your reputation as an expert and helps build an element of trust To reach the sellers and buyers markets, network and get to know real estate agents in your area. They can recommend you to the home owners to fix, update or change the look of the homes that they are selling or buying. You’d want to be their go-to handyman service for repairs and upgrades. Wear t-shirts with your business name and logo, whether you are on the job or in your favorite home improvement store. Not only do you look more professional, but you become the walking advertisement for your company. The Web has become a powerful medium for finding information, including services needed. You must have a strong web presence, even if you are just targeting the local market. Also learn how to use Google Places for your business. Study Google Plus Local https://plus.google.com/local on how to get your business to show up for Google Plus users in your area. It is also important to recognize that a growing number of people consult online business reviews before making a purchasing decision. They want to see the feedback from other users of the business to help them make a choice whether they should use or avoid the service. Foremost among thee review sites are Angie’s List and Yelp. Don’t ignore these sites, but don’t try to pad positive reviews as well (these sites have proven mechanisms to determine fake reviews). Take note of the criticisms against your business. If the review site allows for a response from the business owner, respond politely and matter-of-fact. Also ask your satisfied customers if they could write a review of your services. For more local marketing tips, read the article “How to Market a New Local Business on a Shoestring Budget” A lot of your potential clients will be contacting you by phone. It is important that you answer the phone politely, professionally and enthusiastically. The tone of your voice can spell the difference between winning or losing the potential client. If you are unable to respond to the phone when the client calls, use a phone system that allows you to access the voice mail messages when you are available. If you will use an answering service or have another person answering your calls, be sure to train them how to respond to inquiries, the tone of voice to use, and the manner of speaking. Read the article “Are Your Telephone Manners Turning Off Customers?” Read Other Articles on How to Start a Handyman Business How to Start a Handyman Business What You Need to Startup a Handyman Business Marketing a Handyman Business Challenges When Starting a Handyman Business Tips to Succeed in the Handyman Business